VIVA Vs. Batelco

Cant help but enjoy what’s going on. First came Viva..the brand from across the sea and stormed Bahrain with some good offers. And when I checked, all their outdoor offers came without asterisks or in simple words, ‘terms and conditions’. But when I went to the store to check it out, behind all the offers were hidden terms and conditions. I felt a bit misled in the middle of all this. Anyway, their fame didn’t last too long. Out came Batelco with a very bold, and need I say very very good response. The offers from Batelco were bigger and better. No contest there. And what's more, they were upfront about their offers. But the fact is, offer vs. offer can go on back and forth, forever. What was so different and so unique about Batelco was that unlike Viva, there was no Batelco flag to hold, but our very own Bahrain flag. Our beloved red and white. Viva was surprised I’m sure. First time someone has taken them head on in the region.

Frankly, I was surprised too. Because Batelco has always been the quiet, behind the scenes kind of supporter of everything Bahrain is all about. Quite like Bahrain itself actually – a modest powerhouse. And according to me, this new announcement was all about just that – Bahrain. But I’ll be the first to admit, simply holding the flag doesn’t make you a patriot, it’s what you do. And Batelco is really been doing it all, without making so much as a whisper. In every part of society, they contribute. I’ve seen some of it with my own eyes in my college. From education programmes, to youth development, to healthcare, to international causes, to social upliftment, to sports and of course, taking Bahrain to the world. The guys at Batelco are doing a lot for us and our great country. And I guess, the satisfaction of doing it is enough, that’s why there’s no ad or hoarding shouting it out.

I believe that as a Bahraini, Batelco is not just my phone provider but a deep and important part of my society. I am a proud Batelco user. And today, even more so.

Campaign Message





24 comments:

  1. I'm also proud of being a member of such an inspiring brand! Way to go Batelco :)

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  2. When Viva came out i was looking forward to their offers and actually the free viva to viva is amazing but i have to say the way Batelco did this is brilliant. Batelco makes every Bahraini proud!

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  3. Abdulla MaherApril 04, 2010

    Love this campaign, nice opposition to Viva. Go Batelco.

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  4. Thanx for sharing this.. Viva didn't only raise the flag of its brand, but desaturated THE PEOPLE as well!

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  5. VIVA are totally naked now. Genius.

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  6. Batelco O-Bass

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  7. Can't agree more!!!!
    well done Batelco

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  8. Batelco you were always number 1 and you will always stay number 1 in all the Bahraini hearts..

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  9. Mark BoucherApril 05, 2010

    Ha ha, ouch!

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  10. Now that's a smack on Viva's face. Nice comeback!

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  11. Touching blog.. thanks for sharing

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  12. 1 .. 2 .. 3 .. Viva Batelco :D

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  13. Mira MalekApril 05, 2010

    Nice article. This is exciting. What's going to be next? Please keep us posted!

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  14. Can't agree more with you, very nice article.

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  15. Thanks, you have done a great job
    and yes, nice come back Batelco :)keep it up

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  16. Batelco is the best communication provider in BAHRAIN, I realy proud of using Batelco services.

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  17. Proud to be part of Batelco for 20 years of life.

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  18. what a mockery viva you've made of yourself

    May

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  19. i am so proud to be memeber of Batelco family.

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  20. This is what I call creative competitive advertising!!

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  21. That is a lesson viva will never forget! marketing and advertising is a profession. ethical communication is essential to success. People are no fools, duh.....

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  22. I Loved what Batelco did to VIVA!! Man this was smart!!

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  23. Batelco is the best.. actully I have batelco, zain and viva numbers.. Still batelco is the best.

    The sound is always cleaaaar, Blackberry e-mail updates is so fast.

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  24. Hehehehe .. Honestly batelco to me was the boring and old company.. I did not expect this fom batelco … now they are cool in my eyes.. Lets see how Viva will reply if they have the courage to do so. Keep competing so we enjoy 

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